Ai Powered Ecommerce
UX Design / UI Design / Wireframing / User Flows / Prototyping
My Role
UX Designer
Timeline
In Development
Overview
ONBLi seeks to revolutionizes the e-commerce space by introducing a merit-based shopping platform, focusing on transparency and trust. As the UX designer, I worked as part of a collaborative team to design the user experience for the landing flow, shopping process, and checkout system. My goal was to create an intuitive and engaging experience that aligned with ONBLi's innovative value proposition.
Key Takeaways
Team Collaboration
Close teamwork ensured a seamless and functional design.
User-Centric Design
Prioritized clarity and ease of use through intuitive layouts and navigation.
Simplified Experience
Streamlined flows boosted retention and conversions.
SOLUTION HIGHLIGHTS
Crafting a Seamless Shopping Experience
Product Search Flow
An AI-powered search engine guides users through personalized questions, narrowing down options to help them find the perfect product.
THE PROBLEM
Overhauling Stonehenge’s Outdated Apartment Search
UX Improvement Focus
The e-commerce industry is rife with challenges that hinder user experiences, from complicated navigation to overwhelming product catalogs. Many platforms fail to guide users effectively, leading to frustration, high bounce rates, and cart abandonment. ONBLi sought to address these issues by introducing an AI-powered, merit-based shopping experience that simplifies product discovery and enhances user trust. My role focused on designing a solution that tackled these challenges head-on while aligning with ONBLi's unique value proposition.
THE SOLUTION
Designing a Streamlined and User-Focused Shopping Experience
Systematic Consistency for Seamless Shopping
In this project, the focus was on creating a cohesive and user-friendly shopping experience that addressed key pain points in e-commerce. By applying a systematic design approach, we ensured that every component—from the landing flow to the checkout—aligned with ONBLi's vision of simplicity and transparency. This included refining navigation, optimizing search flows, and designing interactive elements that guided users through their journey effortlessly.
Product Selection Flow
Product Check Out Flow
Profile Admin Pages Flow
FINAL DESIGN
Designing a Streamlined and User-Focused Shopping Experience
Systematic Consistency for Seamless Shopping
In this project, the focus was on creating a cohesive and user-friendly shopping experience that addressed key pain points in e-commerce. By applying a systematic design approach, we ensured that every component—from the landing flow to the checkout—aligned with ONBLi's vision of simplicity and transparency. This included refining navigation, optimizing search flows, and designing interactive elements that guided users through their journey effortlessly
Product Page
Product Reviews
Shipping Details Page
Payment Page
Checkout Page
Order Confirm Page
Onboarding Page
Profile Page
Order History Page
Journey History Page
RETROSPECTIVE
A Collaborative Design Process
User-Centered Design Through Collaboration
My role in ONBLi’s journey concluded after delivering the desktop screens, but the project was a rewarding experience in collaboration and design execution. Working within a design system, I partnered with stakeholders and the broader team to align the platform’s visuals and functionality with the project goals. This experience emphasized the importance of teamwork, clear communication, and iterative design in creating a cohesive and user-focused solution.
Key Takeaways
Collaborative Design Role
Successfully worked alongside stakeholders deliver screens that aligned with the platform’s vision.
Design System Integration
Leveraged the design system to ensure visual and functional consistency across all components.
Team Collaboration
Gained valuable experience collaborating with other designers and balancing stakeholder input with user needs