Lead Capture Pages
UX Design / UI Design / Branding / Wireframing / Prototyping / Development
My Role
Lead UX Designer
Timeline
On Going
Overview
Lead Capture Pages are key product at Snaplistings. This has been a great product to lead. I have designed and a large variety of Lead Capture Pages and funnels. During this I have found ways to optimize our design systems. Optimize production time by switching to a new development platform and leverage AI for the design process.
SOLUTION HIGHLIGHTS
Optimizing education and Conversion for Users
THE PROBLEM
How can we effectivly capture leads and optimize Conversion
Problems to Solve For:
RESEARCH
Understanding the full user journey
Deeper Dive
The user journey goes beyond just the lead capture page. Understanding the full marketing funnel is key for optimization across all points of contact with the user.
Marketing Funnel Flow
Leveraging Design System for Branded Marketing Content
OPTIMIZATIONS
Lead Capture Page Designs for Exceptional Conversions
The Mod
B2B lead capture page for a property management company.
Testing and using Data for Conversion Rate Optimizations
We used Hot Jar to get analytics on our page. Using data and reporting we make changes to our design. We tested moving the form higher in the content flow for a quicker and higher conversion rate.
IDEATION
Creating optimal User flows for data collection
Deeper Dive
Sometimes the client wants to build out their buyer or renter persona. Optimizing data collection to build profiles is a great way to do so and help build the narrative for marketing campaigns.
The Current
Creating a multi step form for a building that is looking to get pre renters.
Vantage Real Estate
Creating a small website with lead capture and current listings for users to download a brochure and set up a meeting.
Using Framer to speed up and expand design
Switching over to Framer has increased our development time by 50% allowing us to move fast and also increase the quality of our designs.
RETROSPECTIVE
Deeper Dive
Leading and managing websites going up has been a tremendous learning experience. Being able to improve the experience through out the project life cycle is crucial to having a successful.